Celebrity endorsement is a common advertising strategy, yet, as well-known scandals show, it is not without risk. Studies at the marketing–finance interface investigate how negative publicity surro...

中文翻译：

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名人代言人丑闻与竞争对手公司价值

名人代言是一种常见的广告策略，但正如众所周知的丑闻所表明的那样，它并非没有风险。营销与财务界面的研究调查了负面宣传如何影响......