Purpose

Cultural festivals have started to be held face-to-face with masks and distance measures after the gradual lifting of restrictions following the COVID-19 pandemic. On the other hand, the risk of COVID-19 transmission continues. This study aimed to test the relationship between participants' experience quality and life satisfaction and the moderator role of the COVID-19 risk perception in this relationship within the scope of the Festival on Wheels (Gezici Festival) as a cultural festival.

Design/methodology/approach

The data were collected by face-to-face and online survey techniques in Ankara, Sinop and Kastamonu cities in the context of the 26th Festival on Wheels. A total of 130 questionnaires were collected, and structural equation modelling was applied to the data analysis.

Findings

According to the findings, the experience quality with the dimensions of entertainment and escape has a significant effect on life satisfaction. On the other hand, the perceived risk of COVID-19 does not have a statistically significant effect on this relationship.

Originality/value

The results indicate that experience quality directly affects subjective life satisfaction, while the impact of the COVID-19 pandemic on event experiences and outcomes has begun to disappear.

中文翻译：

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COVID-19风险感知在节日体验质量对生活满意度影响中的调节作用

目的

在 COVID-19 大流行后逐步取消限制后，文化节开始在佩戴口罩和保持距离措施的情况下面对面举行。另一方面，COVID-19 传播的风险仍然存在。本研究旨在测试在车轮节（Gezici Festival）作为文化节日的范围内，参与者的体验质量和生活满意度之间的关系以及COVID-19风险感知在这种关系中的调节作用。

设计/方法论/途径

这些数据是在第 26 届车轮节的背景下，通过面对面和在线调查技术在安卡拉、锡诺普和卡斯塔莫努城市收集的。共收集130份问卷，采用结构方程模型进行数据分析。

发现

研究结果表明，娱乐和逃避维度的体验质量对生活满意度有显着影响。另一方面，COVID-19 的感知风险对这种关系没有统计上的显着影响。

原创性/价值

结果表明，体验质量直接影响主观生活满意度，而COVID-19大流行对事件体验和结果的影响已开始消失。