Abstract:

Print-by-subscription schemes proliferated in eighteenth-century British North America, but how exactly did they work? This article argues that authors and publishers relied upon networks of ministers, merchants, and printers and postmasters, as well as newspaper advertisements, to sell to readers in small-town New England during the Seven Years’ War. While print by subscription networks demonstrate the interconnectedness of the North American British colonies during the Seven Years’ War, the books themselves speak to the subjects that intrigued colonial readers. Ultimately, print by subscription helped to create a marketplace for American books.

中文翻译：

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“现在可以交付给订阅者了”：Print-by-Subscription Networks 和 Connecticut Gazette，1755-1763 年

摘要：

按订阅印刷的计划在 18 世纪的英属北美激增，但它们究竟是如何运作的呢？本文认为，在七年战争期间，作者和出版商依靠部长、商人、印刷商和邮政局长的网络以及报纸广告向新英格兰小镇的读者推销产品。虽然订阅网络的印刷展示了七年战争期间北美英国殖民地的相互联系，但这些书本身讲述的主题引起了殖民地读者的兴趣。最终，订阅印刷有助于为美国图书创造一个市场。