Unlike previous research which suggests a predominant preference for older brands, this research takes a contingent perspective to examine how consumers’ preference for older brands is affected by ...

中文翻译：

---

EXPRESS：老牌品牌的“阿喀琉斯之踵”：品牌时代对消费者品牌选择的影响

与以前的研究表明对老品牌的主要偏好不同，这项研究采用了一种偶然的观点来研究消费者对老品牌的偏好如何受到......