Love, sex, and physical intimacy are some of the most desired goods in life and they are increasingly being sought on dating apps such as Tinder, Bumble, and Badoo. For those who want a leg up in the chase for other people’s attention, almost all of these apps now offer the option of paying a fee to boost one’s visibility for a certain amount of time, which may range from 30 min to a few hours. In this article, I argue that there are strong moral grounds and, in countries with laws against unconscionable contracts, legal ones for thinking that the sale of such visibility boosts should be regulated, if not banned altogether. To do so, I raise two objections against their unfettered sale, namely that it exploits the impaired autonomy of certain users and that it creates socio-economic injustices.

爱情、性和身体上的亲密是生活中最令人向往的东西，并且越来越多地在 Tinder、Bumble 和 Badoo 等约会应用程序上受到追捧。对于那些想要在追逐他人注意力方面占据一席之地的人来说，几乎所有这些应用程序现在都提供付费选项，以提高某人在一定时间内（可能从 30 分钟到几个小时）的可见度。在本文中，我认为，在制定了反对不合理合同的法律的国家，有充分的道德理由和合法理由认为，这种能见度提升的销售即使不完全禁止，也应该受到监管。为此，我对它们不受限制的销售提出了两个反对意见，即它利用了某些用户受损的自主权，并且造成了社会经济不公正。