Digital entrepreneurial narratives compensate for the limited interactivity of traditional entrepreneurship narratives. This is achieved by incorporating elements of social entrepreneurship into tangible, real or fictional scenarios, thereby providing immersive experiences for the audience. In this sense, social entrepreneurs construct shared meanings and form socially identifiable values through the joint participation, communication, and value creation of entrepreneurs and audiences. We conceptualized the digital entrepreneurial narrative and proposed documentary and fictional narratives as its most salient features. Then, we explored the effect of these narratives on attentional resources in a digital entrepreneurial narrative from the perspective of sensemaking theory. Based on novel methods of natural language processing and machine learning, the empirical results from an examination of 304 social entrepreneurs who participated in the short-video platforms indicated that both documentary and fictional narratives have a positive impact on the acquisition of attentional resources for social entrepreneurship. Additionally, we found the documentary aspect of digital entrepreneurial narratives attracts attentional resources by fostering a shared sense of meaningfulness. However, the mediating effect is less effective with fictional narratives. Our results broaden the study of entrepreneurial narratives, and also expand the content of social entrepreneurial legitimacy and sensemaking perspectives.

数字创业叙事弥补了传统创业叙事的有限互动性。这是通过将社会企业家精神的元素融入到有形的、真实的或虚构的场景中来实现的，从而为观众提供身临其境的体验。从这个意义上说，社会企业家通过企业家和受众的共同参与、交流和价值创造，建构共享意义，形成社会认同的价值观。我们将数字创业叙事概念化，并提出纪录片和虚构叙事作为其最显着的特征。然后，我们从意义建构理论的角度探讨了这些叙事对数字创业叙事中注意力资源的影响。基于自然语言处理和机器学习的新方法，对参与短视频平台的 304 位社会企业家的调查实证结果表明，无论是纪实叙事还是虚构叙事，都对社会企业家的注意力资源获取产生积极影响。此外，我们发现数字创业叙事的纪录片方面通过培养共同的意义感来吸引注意力资源。然而，对于虚构的叙述，中介效应不太有效。我们的结果拓宽了对创业叙事的研究，也扩展了社会创业合法性和意义建构视角的内容。