Professionals are often required to introduce themselves and engage in self-promotion in writing. Text-based self-promotion allows people to reach a wide audience but can make it difficult to convey warmth. Across seven studies (N = 2,533), we show that people conveyed greater warmth in written introductions when they emphasized their journey (i.e., the path taken to achieve their accomplishments) along with their outcomes (i.e., the accomplishments). In Studies 1a-1d, we used a real-world context and found that more journey-oriented LinkedIn introductions increased warmth perceptions, partly because these introducers were perceived as humbler. These results extended beyond naïve evaluators to human resources specialists. Studies 2–4 experimentally replicated these effects, additionally examining how information regarding the difficulty of outcomes affected perceptions and identifying communication medium as a boundary condition: journey information increased perceived warmth in text, but not video introductions. Adding journey information to written introductions conveys warmth and creates more favorable impressions.

专业人士通常需要进行自我介绍并以书面形式进行自我推销。基于文本的自我推销可以让人们接触到广泛的受众，但也很难传达温暖。在七项研究 ( N  = 2,533) 中，我们表明，当人们强调他们的旅程（即实现成就的道路）及其结果时，他们在书面介绍中表达了更大的热情（即成就）。在研究 1a-1d 中，我们使用了真实世界的背景，发现更多以旅程为导向的 LinkedIn 介绍增加了温暖感，部分原因是这些介绍人被认为更谦虚。这些结果从天真的评估人员扩展到人力资源专家。研究 2-4 通过实验复制了这些效果，另外还检查了有关结果难度的信息如何影响感知，并将通信媒介确定为边界条件：旅程信息增加了文本中的感知温暖度，但不是视频介绍。在书面介绍中加入旅程信息，传递温暖，创造更多好感。