In recent years, video games have been on the rise as entertainment goods, leading to a growing interest by practitioners, researchers, and, of course, consumers alike. While a few unusually successful video games produce overall high revenues, most released games struggle to break even. Hence, there is an urgent need to better understand what distinguishes financially successful games from nonsuccessful video games. Accordingly, several researchers have called for investigations into the drivers of the financial success of video games. However, empirical studies within this respect are still lacking. Based on longitudinal data of 351 video games, the current study strives to fill this research gap by investigating the relative importance of potential success factors for the short-term and long-term financial success of video games. The results of multiple regression analyses confirm that search qualities such as brand popularity, reviews, and awards as well as experience qualities such as graphics, sound, and game duration significantly drive financial success in terms of the total number of sold video games in Europe. Consequently, managers in the video game industry can boost their chances for the production of a successful video game by focusing on these factors.

近年来，视频游戏作为娱乐产品不断兴起，引起了从业者、研究人员，当然还有消费者的兴趣日益增长。虽然一些异常成功的视频游戏总体收入很高，但大多数发行的游戏都难以实现收支平衡。因此，迫切需要更好地了解经济上成功的游戏与不成功的视频游戏的区别。因此，一些研究人员呼吁对视频游戏经济成功的驱动因素进行调查。然而，这方面的实证研究仍然缺乏。本研究基于 351 款视频游戏的纵向数据，旨在通过调查潜在成功因素对视频游戏短期和长期财务成功的相对重要性来填补这一研究空白。多元回归分析的结果证实，就欧洲销售的视频游戏总数而言，品牌知名度、评论和奖项等搜索质量以及图形、声音和游戏持续时间等体验质量显着推动财务成功。因此，视频游戏行业的管理者可以通过关注这些因素来提高制作成功视频游戏的机会。