Scholars investigating women's attractiveness have documented its disadvantages (the “beauty is beastly” effect), especially in male-typed domains, including entrepreneurship. However, reward-based crowdfunding research demonstrates that these platforms reverse gender biases typically found in traditional entrepreneurial finance. Thus, in reward-based crowdfunding, the adverse effect of women's attractiveness needs to be re-examined. In a sample of 7447 Kickstarter projects, we find that facial attractiveness increases funding success for women more than for men and that sex differences in attractiveness effects are greater in male-typed categories like technology. A post-hoc reveals a surprising attractiveness penalty for men in the technology sector and offers insights for future research.

研究女性吸引力的学者记录了它的缺点（“美女是野兽”效应），尤其是在男性主导的领域，包括创业。然而，基于奖励的众筹研究表明，这些平台可以扭转传统创业融资中常见的性别偏见。因此，在基于奖励的众筹中，需要重新审视女性吸引力的不利影响。在 7447 个 Kickstarter 项目的样本中，我们发现面部吸引力比男性更能增加女性的融资成功率，并且在男性类型的类别（如技术）中，吸引力影响的性别差异更大。一项事后调查揭示了科技领域男性的吸引力惊人下降，并为未来的研究提供了见解。