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Strategy, flexibility and performance: how cost leaders’ lack of structural flexibility negatively impacts nonfinancial performance
Journal of Strategy and Management Pub Date : 2023-05-26 , DOI: 10.1108/jsma-07-2022-0120
Matthew T. Oglesby , John A. Parnell , Diane C. Kutz

Purpose

This study analyzes strategic flexibility with a two-dimensional approach (structural and decisional flexibility). It also investigates the relationships among competitive strategy, structural flexibility, decisional flexibility, and financial and nonfinancial performance.

Design/methodology/approach

The authors collected data from members of 16 chambers of commerce in the United States and used PLS-SEM (partial least squares structural equation modeling) to test the hypotheses.

Findings

The findings suggest that strategic flexibility impacts financial and nonfinancial performance in different ways. While financial performance is influenced by both the structural and decisional dimensions of strategic flexibility, nonfinancial performance is impacted only by structural flexibility. In addition, the research indicates a negative relationship between cost leadership and structural flexibility and positions structural flexibility as a mediator between cost-leadership and nonfinancial performance.

Originality/value

The authors contribute to strategic flexibility research in the following ways: (1) analyzed the impact on nonfinancial performance; (2) examined structural and decisional elements and (3) identified cost leadership as a potential barrier.



中文翻译:

战略、灵活性和绩效:成本领先者缺乏结构灵活性如何对非财务绩效产生负面影响

目的

本研究采用二维方法(结构和决策灵活性)分析战略灵活性。它还研究了竞争战略、结构灵活性、决策灵活性以及财务和非财务绩效之间的关系。

设计/方法论/途径

作者收集了美国 16 个商会成员的数据,并使用 PLS-SEM(偏最小二乘结构方程模型)来检验假设。

发现

研究结果表明,战略灵活性以不同的方式影响财务和非财务绩效。虽然财务绩效受到战略灵活性的结构和决策维度的影响,但非财务绩效仅受结构灵活性的影响。此外,研究表明成本领先与结构灵活性之间存在负相关关系,并将结构灵活性定位为成本领先与非财务绩效之间的中介。

原创性/价值

作者通过以下方式对战略灵活性研究做出了贡献:(1)分析了对非财务绩效的影响;(2) 检查结构和决策要素,(3) 确定成本领先作为潜在障碍。

更新日期:2023-05-26
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