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The neoliberal real estate model and the fantasy of hyperreality: the case of Rawabi City, Palestine
City, Territory and Architecture Pub Date : 2023-05-27 , DOI: 10.1186/s40410-023-00197-2
Shaden Awad , Sahera Bleibleh

The establishment of the Palestinian Authority (PA) after the 1993 Oslo Accords opened doors for private local, and international, investments, mainly in real estate sector. This paper focuses on the case study of the city of Rawabi (hereafter, Rawabi), in the Ramallah and Al-Bireh governorate (R-AG). In such context, the urban boom has been influenced by the neoliberal market and new global realities, cultural fascinations, and technological advances. As argued by Jean Baudrillard, the engagement of the technology in the architecture industry not only enabled the emergence of new architectural typologies and meanings to market alternative models of “dream designs” but also has affected the boundaries between the real and the imagined. Following a qualitative ethnographic socio-spatial methodological approach, this study examines the city model of Rawabi, in reference to neoliberal policies, the investors’ vision, emerging architectural typology, promoted readymade lifestyle, and residents’ everyday lived reality. The study involves theories of selected literature on neoliberal policies and profit-driven urban development, hyperreality, and architectural industry to discuss the evolution of the commodified urban landscape in the Occupied Palestine and its impacts on the quality of living, accessibility and social inclusion.

中文翻译:

新自由主义房地产模型和超现实的幻想:巴勒斯坦拉瓦比市的案例

1993 年奥斯陆协议后巴勒斯坦民族权力机构 (PA) 的成立为本地和国际私人投资打开了大门,主要是在房地产领域。本文重点研究位于拉马拉和比雷省 (R-AG) 的拉瓦比市(以下简称拉瓦比)。在这样的背景下,城市繁荣受到了新自由主义市场和新的全球现实、文化魅力和技术进步的影响。正如让·鲍德里亚 (Jean Baudrillard) 所说,技术在建筑行业的参与不仅使新建筑类型学和意义的出现能够推销“梦想设计”的替代模型,而且还影响了真实与想象之间的界限。遵循定性民族志社会空间方法论方法,本研究参照新自由主义政策、投资者的愿景、新兴的建筑类型学、提倡的现成生活方式和居民的日常生活现实,考察了拉瓦比的城市模型。该研究涉及有关新自由主义政策和以利润为导向的城市发展、超现实和建筑行业的精选文献理论,以讨论被占领巴勒斯坦商品化城市景观的演变及其对生活质量、可达性和社会包容性的影响。
更新日期:2023-05-27
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