Since the emerging information economy relies heavily on data for advancement and growth, data markets have gained increasing attention. However, while global data economies are evolving and data are increasingly shared among organizations in various data ecosystems, marketplaces for personal data (PDMs) exhibited considerable start-up difficulties, which doomed their majority to either fail quickly or to operate in legal grey zones. Apparently, in recent times, novel PDMs have arisen which seem economically and technically viable. The study investigates this “new generation” from both an economic and a technological perspective. Adhering to a rigorous methodology for taxonomy building and evaluation, 18 dimensions and 59 characteristics are presented alongside which these new PDMs can be designed. Additionally, archetypes are derived. The findings reveal that PDMs tend to follow certain design commonalities holding for data markets generally but comprise specific design elements distinguishing them both from conventional data markets and among each other.

由于新兴的信息经济在很大程度上依赖于数据的进步和增长，因此数据市场越来越受到关注。然而，尽管全球数据经济在不断发展，数据在各种数据生态系统中的组织之间共享的程度越来越高，但个人数据市场 (PDM) 却表现出相当大的启动困难，这注定了它们中的大多数要么很快失败，要么在合法的灰色地带运营。显然，最近出现了在经济和技术上似乎可行的新型 PDM。该研究从经济和技术角度调查了这一“新一代”。坚持严格的分类构建和评估方法，提出了 18 个维度和 59 个特征，同时可以设计这些新的 PDM。此外，还派生了原型。