Purpose

This article aims to analyze the way the leader acts in the development of collective competencies (CC) of fashion work teams, seeking to demonstrate ways in which the leader can collaborate for the development of the collective work.

Design/methodology/approach

With a qualitative approach, this paper carried out a case study strategy having the Creation Center of a fashion group from Santa Catarina, Brazil as a research object. Data collection took place through semi-structured interviews and participant observation with 36 employees from 6 work teams from 5 clothing brands.

Findings

Our findings make it clear that the leader influences the CC development of fashion work teams. The leader's role becomes essential for directing and developing his team, seeking to encourage participation and cooperation between team members to achieve the objectives and expected results. It was considered that the CC development could be associated with how much the leader represents his team and contributes with guidelines that emphasize the collective and the people and teams' development. The leader who makes the cooperative relationship feasible, encourages effort and promotes cohesion and teamwork tends to collaborate with actions that foster CC development.

Originality/value

From a theoretical perspective, it is the first study to analyze empirically the relationship between leadership and CC. A model with 18 guidelines was developed, divided into six determining factors (activity dynamics, team composition, individual characteristics and dispositions, team integration, communication and physical structure) that demonstrated the way the leader collaborates for the CC development. For the fashion industry, this study demonstrates elements capable of assisting collective creativity and the development of fashion collections.

中文翻译：

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领导者在时尚工作团队集体能力发展中的作用

目的

本文旨在分析领导者在时尚工作团队集体能力（CC）发展中的行为方式，寻求展示领导者可以合作促进集体工作发展的方式。

设计/方法论/途径

本文采用定性方法，以巴西圣卡塔琳娜州某时尚集团创意中心为研究对象，采取案例研究策略。数据收集是通过半结构化访谈和参与观察的方式对来自 5 个服装品牌的 6 个工作团队的 36 名员工进行的。

发现

我们的研究结果清楚地表明，领导者影响时尚工作团队的 CC 发展。领导者的角色对于指导和发展他的团队、寻求鼓励团队成员之间的参与和合作以实现目标和预期结果至关重要。人们认为，CC 的发展可能与领导者代表其团队的程度以及强调集体、人员和团队发展的指导方针的贡献程度有关。使合作关系可行、鼓励努力并促进凝聚力和团队合作的领导者倾向于采取有利于促进 CC 发展的行动。

原创性/价值

从理论角度来看，这是首次对领导力与CC之间关系进行实证分析的研究。我们开发了一个包含 18 条准则的模型，分为六个决定因素（活动动态、团队组成、个人特征和性格、团队整合、沟通和物理结构），展示了领导者为 CC 开发而协作的方式。对于时尚行业来说，这项研究展示了能够协助集体创造力和时尚系列开发的元素。