Purpose

This paper combines prospect theory (PT) and the technology acceptance model (TAM) proposing that technology anxiety (TA), risk averseness (RA), concern and resistance to use inhibit technology acceptance, while trust, social influence (SI) and compatibility are enablers to technology acceptance, particularly in the context of consumer adoption of retail technologies during crises.

Design/methodology/approach

A review of PT and TAM literature was conducted to develop a model which considers the impact of inhibitors and enablers on retail technology acceptance.

Findings

This investigation establishes a theoretical model of mid-crisis retail technology adoption behavior that can be tested quantitatively. Several propositions regarding relationships between proposed inhibitors, enablers and TAM are presented, as well as implications for future research.

Originality/value

This investigation further integrates PT and TAM, proposing that PT is an appropriate framework to investigate inhibitors and enablers of retail technology acceptance during crises.

中文翻译：

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在危机中采用零售技术：整合 TAM 和前景理论观点

目的

本文结合前景理论（PT）和技术接受模型（TAM）提出技术焦虑（TA）、风险厌恶（RA）、关注和抵制使用抑制技术接受，而信任、社会影响（SI）和兼容性是技术接受的推动因素，特别是在危机期间消费者采用零售技术的背景下。

设计/方法/途径

对 PT 和 TAM 文献进行了审查，以开发一个模型，该模型考虑了抑制因素和促成因素对零售技术接受度的影响。

发现

本调查建立了一个可以定量测试的中期危机零售技术采用行为的理论模型。提出了关于提议的抑制剂、促进剂和 TAM 之间关系的几个命题，以及对未来研究的影响。

原创性/价值

这项调查进一步整合了 PT 和 TAM，提出 PT 是调查危机期间零售技术接受的抑制因素和促成因素的适当框架。