In the context of international entrepreneurship, the aim of this study is to explore the relationship between servitization and export behavior in manufacturing firms. This relationship would be an example of international entrepreneurship where firms produce and sell both manufactures and services as a way of increase differentiation and create value in order to penetrate and stay in foreign markets. Our findings show that servitized firms are more likely to internationalization in terms of starting and staying in exporting markets than pure manufacturing firms, mainly when the firms are small, which suggests an enhancing effect of servitization on international entrepreneurship, particularly for smaller firms. These results support the idea that servitization upgrades manufacturing firms’ ability to attract foreign clients and to maintain them by further differentiation of their products through the offering of services that meet customers’ needs. Moreover, since they are often highly customized services, consumers’ loyalty increases and so does the ability of servitized firms to resist replacement by competitors.

在国际创业的背景下，本研究的目的是探讨制造企业的服务化与出口行为之间的关系。这种关系将成为国际企业家精神的一个例子，在这种情况下，公司生产和销售制成品和服务，以此作为增加差异化和创造价值的一种方式，以便渗透并留在国外市场。我们的研究结果表明，与纯制造企业相比，服务化企业在开始和留在出口市场方面更有可能实现国际化，主要是在企业规模较小的情况下，这表明服务化对国际创业的影响增强，尤其是对于较小的企业。这些结果支持这样一种观点，即服务化提升了制造企业吸引外国客户的能力，并通过提供满足客户需求的服务进一步差异化其产品来维持他们。此外，由于它们通常是高度定制的服务，消费者的忠诚度提高了，因此提供服务的公司抵制竞争对手更换的能力也提高了。