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Morality Appraisals in Consumer Responsibilization
Journal of Consumer Research ( IF 8.612 ) Pub Date : 2023-06-12 , DOI: 10.1093/jcr/ucad032
Michelle Barnhart , Aimee Dinnín Huff , Inara Scott

In recent decades, U.S. gun rights lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These efforts center an interpretation of the constitutional right to keep and bear arms guaranteed by the Second Amendment as an entitlement for individuals to practice armed self-defense. Using interview and online discussion data, this research investigates consumers’ responses to responsibilization for this morally fraught set of behaviors, and the role of consumers’ various understandings of the right to bear arms in these responses. Findings show that consumers consider multiple, specific armed protection scenarios and accept responsibilization in only a portion of these scenarios while rejecting it for the remainder. Acceptance is determined by their appraisals of the morality of consumer responsibilization subprocesses. Consumers’ understanding of the constitutional right serves as a heuristic in these appraisals, with some understandings leading consumers to accept responsibilization across a much larger proportion of scenarios than others. Contributions include illustrating response to consumer responsibilization as a proportionality; illuminating consumers’ active role in appraising responsibilizing efforts; and demonstrating how some consumers come to understand a responsibilized behavior as a moral entitlement.

中文翻译:

消费者责任中的道德评价

近几十年来,美国枪支权利游说团体、政客、法院和市场参与者一直在寻求让美国消费者有责任使用枪支来解决社会犯罪问题。这些努力的核心是将宪法第二修正案保障的持有和携带武器的宪法权利解释为个人进行武装自卫的权利。本研究使用访谈和在线讨论数据,调查了消费者对这种道德上令人担忧的行为的责任化的反应,以及消费者对携带武器的权利的各种理解在这些反应中的作用。调查结果表明,消费者会考虑多种特定的武装保护场景,并且仅在其中一部分场景中接受责任,而在其余场景中拒绝承担责任。接受程度取决于他们对消费者责任化子流程的道德评价。消费者对宪法权利的理解在这些评估中起到了启发作用,一些理解导致消费者比其他人在更大比例的场景中接受责任。贡献包括说明对消费者责任化的反应是相称的;阐明消费者在评价责任努力方面的积极作用;并展示一些消费者如何将负责任的行为理解为道德权利。一些理解导致消费者比其他人在更大比例的场景中接受责任。贡献包括说明对消费者责任化的反应是相称的;阐明消费者在评价责任努力方面的积极作用;并展示一些消费者如何将负责任的行为理解为道德权利。一些理解导致消费者比其他人在更大比例的场景中接受责任。贡献包括说明对消费者责任化的反应是相称的;阐明消费者在评价责任努力方面的积极作用;并展示一些消费者如何将负责任的行为理解为道德权利。
更新日期:2023-06-12
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