Transgender consumers struggle to have their gender identity recognized, resorting to clothing as a practical way to forge their identity. Intimate apparel represents the innermost type of clothing, carrying both functional and aesthetic roles for transgender individuals. When navigating the intimate apparel marketplace, transgender consumers are faced with vulnerability as their gender identity is stigmatized by society, negatively impacting their well-being. This research focuses on understanding the neglected aspects of intimate apparel consumption by transgender consumers, discussing the role of stigma as it generates vulnerability in the intimate apparel marketplace. To gain insight into the multifaceted transgender people's intimate apparel consumption context, we conducted in-depth interviews with 18 Brazilian transgender consumers. Data were analyzed using dialogical thematic analysis with a hybrid approach of deductive and inductive coding. Our findings revealed that: (1) the consumption of intimate apparel by transgender individuals involves a striking duality of both positive and negative aspects; (2) although transgender consumers see intimate apparel as a legitimate way of expressing their gender identity that carries symbolic meaning, functional aspects (e.g., comfort and fit) are also essential to them; and (3) intimate apparel plays a unique role during transgender people's social transition as they can choose whether to use those pieces privately or publicly, unlike most fashion products. Our key takeaway from this research is that consuming intimate apparel carries multifaceted meanings for transgender consumers, impacting their emotional and social well-being in several ways.

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消费内衣：巴西跨性别者的话语

跨性别消费者很难让自己的性别身份得到认可，他们将服装作为塑造自己身份的实用方式。贴身服装代表了最内在的服装类型，对跨性别者来说既具有功能性又具有审美性。在内衣市场上，跨性别消费者面临着脆弱性，因为他们的性别认同受到社会的污名化，对他们的福祉产生了负面影响。本研究的重点是了解跨性别消费者在内衣消费中被忽视的方面，讨论耻辱感在内衣市场中产生脆弱性的作用。为了深入了解跨性别者多方面的贴身服饰消费背景，我们对18位巴西跨性别消费者进行了深度访谈。使用对话主题分析以及演绎和归纳编码的混合方法来分析数据。我们的研究结果表明：（1）跨性别者对内衣的消费具有显着的积极和消极的双重性；(2) 虽然跨性别消费者将贴身服装视为表达其性别认同的合法方式，具有象征意义，但功能性方面（例如舒适度和合身性）对他们来说也很重要；(3) 与大多数时尚产品不同，内衣在跨性别者的社会转型过程中发挥着独特的作用，因为他们可以选择私下或公开使用这些单品。我们从这项研究中得到的主要结论是，消费内衣对跨性别消费者来说具有多方面的意义，