This study examines the organization impression management (OIM) tactics used in agri-food cooperatives to communicate their intentions toward sustainable development. Based on content analysis of the chairperson and CEO statements of 14 agri-foods cooperatives from six years' annual reports, this study sheds light on the role of member-owned firms in shifts toward realizing the United Nations Sustainable Development Goals (SDGs). The paper proposes multistakeholder OIM tactics. These insights about sustainable development extend knowledge of how senior managers communicate their intentions in multistakeholder situations, which include shareholders, suppliers, customers, and local communities. This study contributes to the literature on organizational impression management and member-owned firms. Managerial implications are also outlined.

中文翻译：

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农产品合作社多利益相关者印象管理策略与可持续发展意图

本研究探讨了农业食品合作社使用的组织印象管理（OIM）策略，以传达其可持续发展的意图。本研究基于对 14 家农产品合作社六年年度报告的主席和首席执行官声明的内容分析，揭示了成员企业在实现联合国可持续发展目标 (SDG) 的转变中的作用。本文提出了多利益相关方 OIM 策略。这些关于可持续发展的见解扩展了高级管理人员如何在多利益相关者（包括股东、供应商、客户和当地社区）的情况下传达其意图的知识。这项研究为有关组织印象管理和会员制企业的文献做出了贡献。还概述了管理意义。