ABSTRACT

Enterprise Social Media (ESM) empowers connections throughout an organization in real-time. However, research reveals that enterprise-wide adoption is a challenge for businesses. Research indicates that culture is one of the impediments to enterprise-wide adoption. Thus, a deeper understanding of the cultural influence on organizational readiness will help organizations plan more effectively. Schwartz’s cultural framework was used in a quantitative study to investigate the intention to use ESM at various levels in multiple countries. The participants’ responses were analyzed using structural equation modeling, including multiple group analysis. The test results suggest significant effects of autonomy and egalitarianism on individuals’ intention to adopt ESM. However, contrary to previous research, the effects of egalitarianism were found to be negative. This study emphasizes the importance of cultural values in shaping individuals’ intentions to use ESM, which contributes to organizational readiness for ESM adoption. The findings of this study provide organizations with awareness of cultural influences on intention to use ESM and can help organizations identify potential barriers to ESM adoption readiness.

摘要

企业社交媒体 (ESM) 增强整个组织的实时联系。然而，研究表明，企业范围内的采用对企业来说是一个挑战。研究表明，文化是企业范围内采用的障碍之一。因此，更深入地了解文化对组织准备情况的影响将有助于组织更有效地进行规划。施瓦茨的文化框架被用于一项定量研究，以调查多个国家在不同层面上使用无害环境管理的意图。使用结构方程模型分析参与者的反应，包括多组分析。测试结果表明自主性和平等主义对个人采用ESM 的意愿有显着影响。然而，与之前的研究相反，人们发现，平均主义的影响是负面的。这项研究强调了文化价值观在塑造个人使用 ESM 意图方面的重要性，这有助于组织为采用 ESM 做好准备。这项研究的结果使组织了解文化对使用 ESM 的意图的影响，并可以帮助组织识别 ESM 采用准备的潜在障碍。