ABSTRACT

Rationale

To address complexities in their environment, non-profit sports clubs enter partnerships with other organizations. While partnerships between non-profit sports clubs and commercial sports providers are increasing, research into these types of partnerships has been scarce. The aim of the present study is thus to analyze cross-sectoral partnerships between sports clubs and commercial providers to explore why, how, and with which outcomes these partnerships are formed.

Research design

A case study was conducted on a non-profit boxing club entertaining several cross-sectoral partnerships. Data were collected through semi-structured interviews, documents, and an in-person survey.

Findings

The results show inconsistencies in the strategic management of partnerships. Stable partnerships were based on personal relationships and trust rather than formal arrangements.

Practical implications

To ensure stable partnerships, clubs need to communicate constantly with their partners to form strong personal relationships. Shared goals should be formulated to create partnership value.

Research contribution

The study highlights the extent of strategic collaboration in sports.

中文翻译：

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体育领域的战略合作？分析非营利拳击领域的多个跨部门合作伙伴关系

摘要

基本原理

为了解决环境中的复杂性，非营利体育俱乐部与其他组织建立合作伙伴关系。尽管非营利体育俱乐部和商业体育提供商之间的合作伙伴关系不断增加，但对此类合作伙伴关系的研究却很少。因此，本研究的目的是分析体育俱乐部和商业提供商之间的跨部门伙伴关系，以探讨形成这些伙伴关系的原因、方式以及结果。

研究设计

对一个招待多个跨部门合作伙伴的非营利拳击俱乐部进行了案例研究。数据是通过半结构化访谈、文件和现场调查收集的。

发现

结果表明，伙伴关系的战略管理存在不一致的情况。稳定的伙伴关系基于个人关系和信任，而不是正式安排。

实际影响

为了确保稳定的合作伙伴关系，俱乐部需要与合作伙伴不断沟通，以形成牢固的个人关系。应制定共同目标以创造合作伙伴价值。

研究贡献

该研究强调了体育领域战略合作的程度。