ABSTRACT

This study aims to examine how economic, socio-cultural, and environmental responsibility affects tourists’ responsible behavioral intentions in Thua Thien Hue province, Vietnam. Moreover, the relationship between responsible tourism intention and responsible tourism tour choice was examined. The structural equation modeling with SMARTPLS was used to test multiple hypotheses (N = 200). The findings represent a positive effect of the determinants studied on the tourist’s responsibility and the choice of responsible tourism tours. It was highlighted that environmental responsibility factors play a crucial role in tourists’ responsible behavior. Research findings provide a scientific basis for researchers, destination management organizations, and tour operators to promote responsible tourism.

摘要

本研究旨在探讨越南承天顺化省的经济、社会文化和环境责任如何影响游客负责任的行为意图。此外，还考察了负责任的旅游意图与负责任的旅游旅游选择之间的关系。使用 SMARTPLS 进行结构方程建模来检验多个假设 ( N  = 200)。研究结果表明所研究的决定因素对游客的责任和负责任的旅游行程的选择产生了积极的影响。会议强调，环境责任因素在游客的负责任行为中发挥着至关重要的作用。研究结果为研究人员、目的地管理组织和旅游经营者促进负责任的旅游提供了科学依据。