This paper suggests a solution for validating an ANP model in multi-channel retailing proposed by Salmani et al. (2018) through its application in the pet consumables industry. The purpose of the proposed ANP model is to develop a measurement for estimating the demand proportion attributed to each established sales channel. Utilizing an ANP model, channel selection customer criteria as well as the interrelations between channel structures in a multi-channel setting are quantified. This paper applies a survey-based study to collect data from random pet consumable customers. Using a compatibility measurement, per-channel proportions of demand found by ANP are compared with actual data to examine the validity of the proposed model. The results of this study demonstrated the validity of the proposed ANP model applied in the pet consumables industry.

中文翻译：

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基于通道的需求估计ANP模型的有效性研究

本文提出了一种用于验证 Salmani 等人提出的多渠道零售中的 ANP 模型的解决方案。（2018）通过其在宠物消费品行业的应用。所提出的 ANP 模型的目的是开发一种测量方法来估计归因于每个已建立的销售渠道的需求比例。利用 ANP 模型，可以量化渠道选择客户标准以及多渠道环境中渠道结构之间的相互关系。本文采用基于调查的研究来收集随机宠物消费品客户的数据。使用兼容性测量，将 ANP 发现的每通道需求比例与实际数据进行比较，以检查所提出模型的有效性。本研究结果证明了所提出的ANP模型在宠物消费品行业应用的有效性。