Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression,Journal of Marketing Management

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Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression
Journal of Marketing Management ( IF 4.707 ) Pub Date : 2023-06-05 , DOI: 10.1080/0267257x.2023.2209579
Marie Yeh ₁ , Kristen L. Walker ₂ , Kimberly V. Legocki ₃ , Meike Eilert ₄

Affiliation

Prior research has shown that user-generated content (UGC) on social media is an important source for consumers seeking information about mental health treatment. The purpose of this study is to ex...

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