This special issue focuses on the potential of mindfulness to enhance consumer well-being. While various disciplines have investigated the psychological and physiological benefits of mindfulness, its potential for consumer well-being remains largely underexplored. Moreover, there have been concerns about the efficacy of secular mindfulness, which is being criticized for its limited focus on non-judgmental awareness while neglecting its original contemplative and ethical foundations. This omission is especially problematic when considering mindfulness as an intervention for issues such as overconsumption, addictions, and other harmful habits impacting individuals, society, and the environment. This introductory article expands the definition of consumer well-being to prioritize the positive feelings and effective functioning of groups and ecosystems over short-term individual benefits, summarizes the eight articles in the issue, identifies six themes that broaden the scope of mindfulness, and presents a framework for exploring how the special issue articles and future research can promote collective sustainable well-being.

中文翻译：

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扩大消费者对集体可持续福祉的关注：特刊概述和未来研究方向

本期特刊重点关注正念在增强消费者福祉方面的潜力。尽管各个学科都研究了正念的心理和生理益处，但其对消费者福祉的潜力在很大程度上仍未得到充分开发。此外，人们对世俗正念的功效也存在担忧，它因其对非判断性意识的有限关注而受到批评，同时忽视了其最初的沉思和道德基础。当将正念视为对过度消费、成瘾和其他影响个人、社会和环境的有害习惯等问题的干预措施时，这种遗漏尤其成问题。