Continuous technological advancements and digitalization are transforming organizations’ resources and capabilities, yet many have not adapted their corporate culture accordingly. Aligning with a digital-oriented culture archetype is crucial for successful digital transformation. This paper presents a research model that predicts digital culture in organizations based on traditional culture archetypes. Using cutting-edge multivariate analysis techniques, such as PLS-SEM, IPMA, or PLS-Predict, on a sample of 285 managers from Spanish companies, the results indicate that a People-oriented culture archetype is the most important for digital culture, while values inherent to Norms or Goals culture archetypes hinder it. The paper contributes to the development of Functionalist and Structuralist Theories of culture, demonstrating the interplay of micro-cultures and cultural archetypes within an organization.

持续的技术进步和数字化正在改变组织的资源和能力，但许多组织尚未相应地调整其企业文化。与数字化文化原型保持一致对于数字化转型的成功至关重要。本文提出了一种基于传统文化原型预测组织中数字文化的研究模型。使用 PLS-SEM、IPMA 或 PLS-Predict 等尖端多元分析技术，对西班牙公司的 285 名经理进行样本分析，结果表明，以人为本的文化原型对于数字文化来说是最重要的，而规范或目标文化原型固有的价值观阻碍了它。该论文有助于功能主义和结构主义文化理论的发展，