Purpose

The purpose of this paper is to explore local residents' perceptions of sustainability of different festivals making festival portfolio in Zanzibar.

Design/methodology/approach

The study used multiqualitative methods and comparative case analysis that made use of in-depth interviews, observation and focus group discussion as the data collection techniques. Thematic content analysis was used to describe festivals from residents' point of views.

Findings

The results indicate residents to perceive two broader types of festivals: Ours and Theirs that have different impacts on sustainability of the festivals.

Research limitations/implications

The ours and theirs dichotomy of festivals from residents' perspectives extends the conceptualization of festivals. In line with the event portfolio framework, the emerged types of festival aid event planners with understanding and managing the events with the aim of making the festival and the destinations sustainable.

Originality/value

The bifurcated perception of festival ownership provides a complimentary theoretical lens that can be applied to explain the festival workings and management that emphasize the need for places to have festival portfolio catering for different segments.

中文翻译：

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“我们的节日，他们的节日”：桑给巴尔节日组合中当地人对节日可持续性的看法

目的

本文的目的是探讨当地居民对桑给巴尔不同节日制作的可持续性的看法。

设计/方法论/途径

该研究采用多定性方法和比较案例分析，利用深度访谈、观察和焦点小组讨论作为数据收集技术。通过主题内容分析，从居民的角度描述节日。

发现

结果表明，居民认为两种更广泛的节日类型：我们的节日和他们的节日，它们对节日的可持续性有不同的影响。

研究局限性/影响

从居民的角度来看，我们和他们对节日的二分法扩展了节日的概念化。根据活动组合框架，新兴类型的节日帮助活动策划者理解和管理活动，以使节日和目的地可持续发展。

原创性/价值

对节日所有权的分歧看法提供了一个补充的理论视角，可以用来解释节日的运作和管理，强调地方需要有适合不同细分市场的节日组合。