The goal of an ecosystem is the creation of a value proposition firms could not offer alone. But how are new value propositions being defined in emerging ecosystems? Our study with eight cases yields several implications along these lines: First, how to come up with an initial idea for a value proposition and convince partners to commit to it? And, second, how to set-up the iterative process of value proposition adaption? And how to find a way to align both customer and partner interests along that way? Overall, this helps to understand how factors in the early stages of ecosystem development affect its value proposition.

中文翻译：

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大爆炸之旅：企业如何在新兴生态系统中定义新的价值主张

生态系统的目标是创造公司无法单独提供的价值主张。但如何在新兴生态系统中定义新的价值主张呢？我们对八个案例的研究得出了以下几点启示：首先，如何提出价值主张的初步想法并说服合作伙伴做出承诺？其次，如何建立价值主张适应的迭代过程？如何找到一种方法来协调客户和合作伙伴的利益？总体而言，这有助于了解生态系统发展早期阶段的因素如何影响其价值主张。