ABSTRACT

We explore the determinants of broadcasting demand for Formula One racing in the United States of America and pay specific attention to the relationship between outcome uncertainty and television viewership figures. Using implied probabilities derived from betting odds, we offer an approach to measuring outcome uncertainty that differs from those currently established in the Formula One broadcasting demand literature. We do not find any evidence to support the uncertainty of outcome hypothesis. On the contrary, viewers display a preference for less closely contested races. We find that scheduling and accessibility to live races are important determinants of viewership. Our results have practical implications and can guide the sport's administrators and television broadcasters seeking to understand a growing national market for F1 broadcasting.

摘要

我们探讨了美国一级方程式赛车转播需求的决定因素，并特别关注结果不确定性与电视收视率之间的关系。使用从投注赔率得出的隐含概率，我们提供了一种测量结果不确定性的方法，该方法不同于目前在一级方程式广播需求文献中建立的方法。我们没有找到任何证据来支持结果假设的不确定性。相反，观众更喜欢竞争不太激烈的比赛。我们发现现场比赛的安排和可及性是收视率的重要决定因素。我们的研究结果具有实际意义，可以指导这项运动的管理者和电视广播公司了解不断增长的 F1 转播全国市场。