This paper considers the role of social research and human behaviour in attempts to eradicate bTB. Future attempts to eradicate bTB are likely to involve an increasing range of sophisticated technologies. However, the acceptance and use of these technologies is likely to depend on a range of behavioural incentives. The use of appropriate behavioural nudges may facilitate bTB eradication, but the paper contends that of more value are socio-cultural approaches to understanding behaviour. Specifically, the concepts of the ‘good farmer’ and ‘real vets’ are discussed to show how bTB eradication is dependent on social identities. In conclusion, the paper outlines four key roles for social research in assisting with future bTB eradication policies.

中文翻译：

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“好农民”和“真正的兽医”：社会身份、行为改变和根除牛结核病的未来

本文探讨了社会研究和人类行为在根除 bTB 中的作用。未来根除 bTB 的尝试可能会涉及越来越多的复杂技术。然而，这些技术的接受和使用可能取决于一系列行为激励。使用适当的行为推动可能有助于根除 bTB，但本文认为更有价值的是理解行为的社会文化方法。具体来说，讨论了“好农民”和“真正的兽医”的概念，以表明结核病根除如何依赖于社会身份。总之，本文概述了社会研究在协助未来根除 bTB 政策方面的四个关键作用。