Our work investigates the extent to which the politicization of health science may have impacted consumers' vaccine hesitancy during the COVID-19 pandemic. This inter-disciplinary, multi-method manuscript reports the results of three empirical investigations designed to examine how the consumers' political leanings and the sources they rely on for information might influence their decisions to receive a COVID-19 vaccine. We explore how radically opposing viewpoints regarding the pandemic may have eroded public trust in government institutions and health science during the months leading up to the 2020 U.S. presidential election. In addition, we examine how consumers with opposing political leanings may be differentially influenced by promotional messages that represent the two dominant contrasting viewpoints regarding the COVID-19 pandemic. Importantly, we find that low vaccine-hesitant Trump voters can be successfully targeted for pro-vaccination interventions using highly credible spokespeople, perceived to have high levels of expertise and trustworthiness.

中文翻译：

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重新审视政治时代的健康信息：COVID-19 大流行的政治化及其对疫苗犹豫的不利影响

我们的工作调查了在 COVID-19 大流行期间健康科学的政治化可能在多大程度上影响消费者对疫苗的犹豫。这份跨学科、多方法的手稿报告了三项实证调查的结果，旨在研究消费者的政治倾向和他们所依赖的信息来源如何影响他们接受 COVID-19 疫苗的决定。我们探讨了在 2020 年美国总统大选前的几个月里，关于这一流行病的截然不同的观点可能如何削弱公众对政府机构和健康科学的信任。此外，我们还研究了具有相反政治倾向的消费者如何受到促销信息的不同影响，这些促销信息代表了有关 COVID-19 大流行的两种主要截然不同的观点。重要的是，我们发现，使用高度可信的发言人（被认为具有高水平的专业知识和可信度），可以成功地针对对疫苗犹豫不决的特朗普选民进行支持疫苗接种的干预措施。