Although data breaches are common, limited knowledge exists regarding consumer sentiments towards them and the personal actions taken following a breach. First, we explore trends using a database chronicling 14 years of breaches. Then, guided by Social Contract Theory, our study analyzes a secondary dataset of survey responses from 890 affected consumers to understand perceptions of breaches, including attitudes towards businesses, expected actions businesses take following a breach, and protective actions. The integration of Social Contract Theory with Privacy Calculus Theory and Protection Motivation Theory in the study of data breaches provides a lens to examine how context-specific attributes impact consumer actions following a breach. Our findings show that data breaches are frequent, vary across industries, and consumer attitudes and actions vary by data type compromised.

中文翻译：

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数据泄露是否已成为新常态？探索数据泄露趋势、消费者情绪以及对安全入侵的响应

尽管数据泄露很常见，但有关消费者对数据泄露的看法以及数据泄露后采取的个人行动的知识有限。首先，我们使用记录 14 年违规事件的数据库来探索趋势。然后，在社会契约理论的指导下，我们的研究分析了 890 名受影响消费者的调查回复的二级数据集，以了解对违规行为的看法，包括对企业的态度、企业在违规后采取的预期行动以及保护行动。社会契约理论与隐私演算理论和保护动机理论在数据泄露研究中的结合，提供了一个视角来研究特定背景的属性如​​何影响泄露后的消费者行为。我们的研究结果表明，数据泄露很频繁，且因行业而异，消费者的态度和行为也因泄露的数据类型而异。