ABSTRACT

Rationale

In professional sports, no-shows increasingly pose a significant challenge to the management. Even though previous research has already established that such spectator no-show behavior (NSB) is more widespread among season ticket holders (STHs), the related literature has produced conflicting findings on the antecedents of such potentially defective behavior, which requires additional analysis in alternative environments.

Approach

Accordingly, in this manuscript, we contribute to the slowly emerging literature explaining STH NSB by analyzing a previously unexplored football environment, i.e. the Czech Republic.

Findings

Interestingly, our findings suggest that most effects are likely robust across the different sporting environments and markets, despite a few noticeable differences.

Practical implications

While our results might inform more efficient STH recruitment (e.g. younger spectators, citizens of the town), they also underline that reducing no-show rates may be hard to obtain if seat supply exceeds demand.

Research contribution

Although future research on alternative sports and markets might be valuable, our results suggest that the marginal benefit of additional studies tends to decrease, perhaps naturally. In contrast, also reflecting on our apparent limitations, we believe that future research approaches might benefit tremendously from mixed methods approaches, ideally in cooperation with more than only one sporting association or club.

中文翻译：

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捷克共和国季票持有者缺席行为

摘要

基本原理

在职业体育运动中，缺席日益给管理层带来重大挑战。尽管之前的研究已经证实这种观众缺席行为 (NSB) 在季票持有者 (STH) 中更为普遍，但相关文献对这种潜在缺陷行为的前因得出了相互矛盾的发现，这需要替代分析环境。

方法

因此，在这份手稿中，我们通过分析以前未探索过的足球环境（即捷克共和国），为缓慢出现的解释 STH NSB 的文献做出了贡献。

发现

有趣的是，我们的研究结果表明，尽管存在一些明显的差异，但大多数影响在不同的体育环境和市场中可能都很强大。

实际影响

虽然我们的结果可能会为更有效地招募观众（例如年轻观众、城镇居民）提供信息，但它们也强调，如果座位供应超过需求，则可能很难降低缺席率。

研究贡献

尽管未来对替代运动和市场的研究可能很有价值，但我们的结果表明，额外研究的边际效益往往会自然而然地下降。相比之下，也反映了我们明显的局限性，我们相信未来的研究方法可能会从混合方法中受益匪浅，最好是与多个体育协会或俱乐部合作。