Purpose

Numerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences. This study aims to look at the impact of sensation seeking on conspicuous consumption within the event-based activities. Moreover, the developed model examined the mediating role of the fear of missing out in this impact.

Design/methodology/approach

A questionnaire survey was conducted, and a conceptual framework was performed to test hypothesized links between the three variables.

Findings

The findings show that sensation seeking affects conspicuous consumption, and fear of missing out has a mediating effect on this relationship.

Originality/value

The results of the study give some theoretical and practical implications to practitioners and researchers about aspirational class as elite consumers and high-level attendees of one-off events.

中文翻译：

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事件性活动中的感觉寻求和炫耀性消费：害怕错过的中介作用（FoMO）

目的

许多研究都探讨了人们为什么参加炫耀性消费主义的活动，但他们忽视了担心错过这些基于活动的体验。本研究旨在探讨在基于事件的活动中寻求感觉对炫耀性消费的影响。此外，开发的模型还检验了害怕错过这种影响的中介作用。

设计/方法论/途径

进行了问卷调查，并建立了概念框架来测试三个变量之间的假设联系。

发现

研究结果表明，寻求感觉会影响炫耀性消费，而害怕错过的恐惧对这种关系有中介作用。

原创性/价值

这项研究的结果为从业者和研究人员提供了有关作为一次性活动的精英消费者和高级参与者的渴望阶层的一些理论和实践启示。