ABSTRACT

The development of homestays has brought academic attention to consumer satisfaction on sharing platforms. Three facets of homestays – a home-like feeling, interaction, and authenticity – are the core influencing factors that attract customers. However, little attention has been paid to whether consumers’ motivations are satisfied from the angles of hosts and customers. Based on affordance theory, this study explored perception gaps via text analysis. Regarding a home-like feeling, hosts described household appliances, whereas customers would prefer to know more about room hygiene and facilities. For interaction, hosts typically shared their hobbies; consumers were more interested in the hosts’ character and benefits for customers. In terms of authenticity, in addition to being concerned about the surrounding environment and features of homestays, consumers considered photos’ authenticity. Meanwhile, hosts typically ignored this aspect. This study broadens affordance theory’s scope and offers hosts guidance to attract customers.

摘要

民宿的发展引起了学界对共享平台消费者满意度的关注。民宿的三个方面——家的感觉、互动、真实性——是吸引顾客的核心影响因素。然而，很少有人从主人和顾客的角度来关注消费者的动机是否得到满足。本研究基于可供性理论，通过文本分析探讨感知差距。对于“家”的感觉，房东描述了家用电器，而顾客则更愿意了解房间卫生和设施。在互动方面，主人通常会分享他们的爱好；消费者对主人的性格和为顾客带来的好处更感兴趣。在真实性方面，除了关注民宿周边环境和特色之外，消费者考虑照片的真实性。与此同时，主人通常会忽略这一方面。这项研究扩大了可供性理论的范围，并为业主提供吸引顾客的指导。