In the present study, the challenges and strategies of Iranian higher education in the post-COVID era have been considered. The research approach was qualitative and phenomenological, and accordingly, semi-structured interviews were conducted with 19 samples from two groups of chief executive officer and faculty members. Thematic content analysis method was used to analyze the qualitative data. The results showed that the challenges of the higher education system in the post-COVID era in the form of bipolarity include (1) social health versus social and cultural harms, (2) globalization versus localization, (3) existing curriculum versus emerging curriculum and (4) honesty versus academic dishonesty. Also, in this regard, strategies and guidelines such as (1) facilitate and promote domestic and international cooperation, (2) attracting popular support, (3) use of various teaching methods and (4) develop the competencies of the faculty members are recommended. Therefore, in Iranian higher education, it is necessary for university management in the COVID-19 era to be prepared to advance its goals, and based on the circumstances, to prioritize the review of educational, research and executive methods.

在本研究中，考虑了后疫情时代伊朗高等教育的挑战和策略。研究方法是定性和现象学的，因此，对来自两组首席执行官和教职人员的 19 个样本进行了半结构化访谈。采用主题内容分析法对定性数据进行分析。结果表明，后疫情时代高等教育体系面临的两极挑战包括：（1）社会健康与社会文化危害；（2）全球化与本土化；（3）现有课程与新兴课程；以及(4)诚实与学术不诚实。此外，在这方面，战略和指导方针例如（1）促进和促进国内和国际合作，建议（2）吸引大众支持，（3）使用各种教学方法，（4）发展教师的能力。因此，在伊朗高等教育中，COVID-19时代的大学管理层有必要做好推进目标的准备，并根据情况优先审查教育、研究和执行方法。