ABSTRACT

A memorable visitor experience is crucial for developing a destination brand and attracting visitors to a heritage destination. Understanding visitors’ sentiments is important to enhance their experiences. To answer the research question: how effectively does Bangladesh manage its heritage attractions as tourism experiences? This research has analyzed heritage visitors’ sentiments based on online reviews datasets collected from TripAdvisor pages of 5 archeological sites in Bangladesh. This paper has identified eight dimensions associated with heritage visitors’ experiences. The findings will help heritage authorities design and implement visitor experience management strategies and deliver memorable visitor experiences. Finally, this paper has discussed practical implications and provided some recommendations to the heritage authorities in developing countries.

摘要

令人难忘的游客体验对于发展目的地品牌和吸引游客前往遗产目的地至关重要。了解访客的情绪对于增强他们的体验非常重要。回答研究问题：孟加拉国如何有效地将其遗产景点管理为旅游体验？这项研究根据从孟加拉国 5 个考古遗址的 TripAdvisor 页面收集的在线评论数据集分析了遗产游客的情绪。本文确定了与遗产游客体验相关的八个维度。研究结果将帮助遗产管理机构设计和实施游客体验管理策略，并提供难忘的游客体验。最后，