当前位置:
X-MOL 学术
›
Journal of Internet Commerce
›
论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Intention to Purchase through Parent Blogs: Evidence from Poland
Journal of Internet Commerce Pub Date : 2023-08-08 , DOI: 10.1080/15332861.2023.2234121 Jesus Canduela 1 , Monika Gdanska-Ast 2 , Kristen Marshall 1 , Claire Lindsay 1 , Robert Raeside 1
Journal of Internet Commerce Pub Date : 2023-08-08 , DOI: 10.1080/15332861.2023.2234121 Jesus Canduela 1 , Monika Gdanska-Ast 2 , Kristen Marshall 1 , Claire Lindsay 1 , Robert Raeside 1
Affiliation
This article investigates the role of trust/reputation and parasocial influence in influencing purchase intention among consumers of baby products who frequent Polish parenting blogs. Empirical dat...
中文翻译:
通过家长博客购买的意向:来自波兰的证据
本文调查了信任/声誉和类社会影响力在影响经常访问波兰育儿博客的婴儿产品消费者购买意愿方面的作用。经验数据...
更新日期:2023-08-08
中文翻译:
通过家长博客购买的意向:来自波兰的证据
本文调查了信任/声誉和类社会影响力在影响经常访问波兰育儿博客的婴儿产品消费者购买意愿方面的作用。经验数据...