ABSTRACT

Food safety is one of the most researched topics in the existing street food literature. However, tourists’ street food experience, especially their sensory experiences, has been largely ignored. This study explained how sensory experience drives tourist satisfaction and loyalty behavior through the process of psychological states (delight and place attachment) by using the SOR theory as a theoretical foundation. 625 tourists who had street food experience were approached by this research. The structural equation modeling method was adopted by this research to examine the proposed research model and all the hypotheses. The results found that tourists’ sensory experiences related to street food have positive influences on delight and place attachment. Furthermore, this paper identified the mediating roles of delight and place attachment in the relationship between sensory experience and satisfaction. Both theoretical and practical contributions are provided based on the findings.

摘要

食品安全是现有街头食品文献中研究最多的主题之一。然而，游客的街头美食体验，尤其是感官体验却在很大程度上被忽视了。本研究以SOR理论为理论基础，解释了感官体验如何通过心理状态（愉悦感和地方依恋）过程驱动游客满意度和忠诚行为。这项研究接触了 625 名有过街头美食体验的游客。本研究采用结构方程建模方法来检验所提出的研究模型和所有假设。结果发现，游客与街头食品相关的感官体验对愉悦感和地方依恋有积极影响。此外，本文确定了愉悦和地方依恋在感官体验和满意度之间的关系中的中介作用。根据研究结果提供了理论和实践贡献。