Firm reputation provides the referential barometer to evaluate firm performance. This meta-analysis examined the past four decades of firm reputation studies to investigate the relationship between firm reputation and firm performance by attempting to solve the ongoing causality and effect size issues between the two constructs. The results indicate that firm performance has a stronger effect of influencing firm reputation using signaling theory. The effect size between firm reputation and firm performance was weaker during reputation-damaging events. The results of this quantitative review suggest that researchers need to be cautious about the generalizability of their studies when investigating the relationship between firm reputation and firm performance.

企业声誉为评价企业绩效提供了参考晴雨表。这项荟萃分析审视了过去四十年的公司声誉研究，通过试图解决两种结构之间持续存在的因果关系和效应大小问题来调查公司声誉和公司绩效之间的关系。结果表明，利用信号理论，企业绩效对企业声誉有更强的影响作用。在声誉受损事件期间，公司声誉和公司绩效之间的影响程度较弱。这项定量审查的结果表明，研究人员在调查公司声誉与公司绩效之间的关系时需要谨慎对待他们研究的普遍性。