Purpose

The purpose of this viewpoint paper is to show practical post COVID-19 observations as lessons for the future of tourism destination management and help inspire the tourism industry and academic community.

Design/methodology/approach

This paper is based on observations by, and discussions among, both international and Indonesian tourism experts and relate to the case of the famous UNESCO World heritage site, the Borobudur temple, in Indonesia.

Findings

As a result, the authors observed the following measures that have been taken by the local authorities; setting limits to the amount of visitors, increase the visitor area, provide guided tours only, work with price mechanism, mitigate the physical impacts of visits and involve the local community in the value chain. The paper shows that the COVID pandemic has unintentionally created urgency and an opportunity for the local authorities to deal with already ongoing and structural overtourism related issues. This demonstrated that a lockdown was needed to get out of a lock-in.

Originality/value

This paper fits in the ongoing debate on the effects of COVID-19 pandemic on the tourism sector. As it provides a practical case, the values of this paper lie in bridging the gap between conceptual contributions to the debate and practical observations. Also many links with the continuation of the overtourism debate are made.

中文翻译：

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旅游目的地管理的未来战略：从印度尼西亚婆罗浮屠观察到的 COVID-19 后的教训

目的

本观点论文的目的是展示 COVID-19 后的实际观察结果，作为未来旅游目的地管理的经验教训，并帮助激励旅游业和学术界。

设计/方法论/途径

本文基于国际和印度尼西亚旅游专家的观察和讨论，涉及联合国教科文组织世界遗产印度尼西亚著名的婆罗浮屠寺庙的案例。

发现

因此，提交人观察到地方当局采取了以下措施：限制游客数量、增加游客面积、仅提供导游服务、采用价格机制、减轻参观的实际影响并使当地社区参与价值链。该文件表明，新冠肺炎疫情无意中为地方当局处理已经持续存在的结构性过度旅游相关问题带来了紧迫性和机会。这表明需要锁定才能摆脱锁定。

原创性/价值

本文契合了关于 COVID-19 大流行对旅游业影响的持续争论。由于它提供了一个实际案例，本文的价值在于弥合了辩论的概念贡献与实际观察之间的差距。还与继续进行的过度旅游辩论建立了许多联系。