Abstract

This article discusses humorous memes dedicated to climate change activist Greta Thunberg. The analysis of the 264 memes illustrates that Thunberg’s environmental agenda is not central among the memes’ topics. Many memes use the catchy phrases in Thunberg’s speeches, recontextualizing them to achieve humorous effects. While some memes aim at ridiculing Thunberg personally, others use her image metaphorically. Memes abound in intertextual references, drawing parallels between Thunberg and characters of films, cartoons, and other internet memes. By embracing textual and visual aspects of Greta Thunberg memes, and the context of their creation, the article reflects on the interrelation between the content of memes and the social facts that inspired them. The focus is on the discrepancy between the original ideas of celebrities and the meanings reflected in celebrity memes. The analysis demonstrates that celebrity memes can bear various degrees of connection to the ideas of the people that they feature.

摘要

本文讨论了献给气候变化活动家格蕾塔·桑伯格的幽默模因。对 264 个模因的分析表明，通伯格的环境议程并不是模因主题的核心。许多表情包都使用了通伯格演讲中朗朗上口的短语，将其重新置于语境中以达到幽默的效果。虽然有些模因旨在嘲笑通伯格个人，但其他模因则以隐喻的方式使​​用她的形象。迷因中有大量的互文参考，将通伯格与电影、卡通和其他互联网迷因中的角色进行了比较。通过拥抱格蕾塔·桑伯格模因的文本和视觉方面及其创作背景，本文反思了模因的内容与激发它们的社会事实之间的相互关系。焦点在于名人的原始想法与名人模因所反映的含义之间的差异。分析表明，名人模因可以与他们所代表的人的想法有不同程度的联系。