It takes multiple decades of commitment and credibility to create repute but only a few seconds to tarnish it, as the instances of misinformation, disinformation and malinformation galore. In light of this, Central banks, as delicate and sensitive public institutions, are significantly vulnerable to such reputation risk due to their mandate for policy decisions and implementation. Thus, this study aims to formulate a barometer that quantifies the reputation score of central banks. The Central Bank Reputation (CBR) score is derived based on the respondents’ responses to a questionnaire that includes twelve attributes and twenty-eight indicators, which is administered among the eight set of audiences. The reputation score ranges from −100 to +100, that indicates the reputation of the Central Bank at a point of time. The deviation in reputation score between two points of time thus measures the reputational risk. However, the study suggests applying other qualitative analysis tools in complement with this quantitative barometer, to come up with the robust assessment.

中文翻译：

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声誉比生命更长久：央行如何量化其声誉风险？

建立声誉需要数十年的承诺和可信度，但只需几秒钟就能毁掉声誉，因为错误信息、虚假信息和恶意信息的例子层出不穷。有鉴于此，中央银行作为脆弱而敏感的公共机构，由于其政策决策和执行的职责，非常容易受到此类声誉风险的影响。因此，本研究旨在制定一个量化中央银行声誉评分的晴雨表。中央银行声誉 (CBR) 得分是根据受访者对调查问卷的回答得出的，该调查问卷包括 12 个属性和 28 个指标，并在八组受众中进行管理。声誉得分范围为-100到+100，表示央行在某个时间点的声誉。因此，两个时间点之间声誉评分的偏差可以衡量声誉风险。然而，该研究建议应用其他定性分析工具来补充该定量晴雨表，以得出稳健的评估。