This paper investigates the impacts of human-centric brand attributes and their associated dimensions on advocacy by the consumers. This study also tests the moderating role of gender identity of t...

中文翻译：

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探索智能手机以人为本的属性及其对客户品牌宣传的影响：测试性别认同的调节作用

本文研究了以人为本的品牌属性及其相关维度对消费者拥护的影响。这项研究还测试了性别认同的调节作用...