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Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations
Journal of Advertising ( IF 6.528 ) Pub Date : 2023-09-12 , DOI: 10.1080/00913367.2023.2249055
Mark Tadajewski 1, 2
Affiliation  

Harlow Gale is often depicted as the first experimentalist in advertising thought. This positioning elides influences which impacted upon his thinking. In this article, we outline Gale’s involvemen...

中文翻译:

反思哈洛·盖尔:他对广告的贡献及其持久影响的心理影响

哈洛·盖尔经常被描述为广告思想的第一位实验家。这种定位消除了对他的思维产生影响的影响。在这篇文章中,我们概述了盖尔的参与......
更新日期:2023-09-12
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