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Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects
Journal of Marketing Management ( IF 4.707 ) Pub Date : 2023-10-20 , DOI: 10.1080/0267257x.2023.2252455
Chantal Assima 1 , Maud Herbert 1 , Isabelle Robert 1
Affiliation  

This research examines how consumers value, over time, their possessions in the domestic space. We focus on the large amount of clothing kept in the household, given the critical issues of sustaina...

中文翻译:

使用它或失去它 ?:探索休眠财产的灰色地带以及仪式在家居用品价值动态中的作用

这项研究探讨了随着时间的推移,消费者如何评价他们在家庭空间中的财产。考虑到可持续发展的关键问题,我们关注家庭中保存的大量衣物。
更新日期:2023-10-20
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