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Motivational intricacies behind volunteerism
Journal of Marketing Theory and Practice Pub Date : 2023-09-18 , DOI: 10.1080/10696679.2023.2248545
Audhesh K. Paswan 1 , Rajasree K. Rajamma 2 , Qin Sun 3 , Retno Tanding Suryandari 4
Affiliation  

The purpose of this study was to investigate the motivations behind consumer intention to volunteer. Intrinsic motivations, attribution of blame, and collective responsibility were examined as ante...

中文翻译:

志愿服务背后错综复杂的动机

本研究的目的是调查消费者志愿服务意愿背后的动机。内在动机、责任归属和集体责任都被作为前提进行了检查。
更新日期:2023-09-21
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