当前位置: X-MOL 学术Journal of Marketing Theory and Practice › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
10 years of consumer behavior in collaborative consumption: a systematic literature review of open access articles
Journal of Marketing Theory and Practice Pub Date : 2023-09-22 , DOI: 10.1080/10696679.2023.2245548
Purva Kansal 1 , Saubhagya Bhalla 2
Affiliation  

Collaborative consumption (CC) is becoming a key concept in marketing. Despite the topic’s relevance, the academic literature on consumer behavior in collaborative consumption remains very fragment...

中文翻译:

协作消费十年消费者行为:开放获取文章的系统文献综述

协作消费(CC)正在成为营销中的一个关键概念。尽管该主题具有相关性,但有关协作消费中的消费者行为的学术文献仍然非常零碎……
更新日期:2023-09-23
down
wechat
bug