Purpose

The purpose of this paper is to examine the factors that influence older adults' intention to use virtual fitting room technology during the COVID-19 pandemic based on the extended technology acceptance model (TAM).

Design/methodology/approach

An online survey was conducted with a sample of older adults from 60 to 90 years old (n = 819). A structural equation modeling was conducted to test a proposed research model.

Findings

The results revealed that older adults' behavioral intentions were positively influenced by perceived usefulness and ease of use, and fear of infection during the pandemic was significantly related to the perceived usefulness. Fit concern was not significantly related to perceived usefulness of virtual fitting room technology.

Originality

This research extends the TAM by adding antecedents to perceived usefulness in explaining older adults' adoption of virtual fitting technology.

中文翻译：

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COVID-19 大流行期间影响老年人使用虚拟试衣间技术意愿的因素

目的

本文的目的是基于扩展技术接受模型 (TAM)，研究在 COVID-19 大流行期间影响老年人使用虚拟试衣间技术的意愿的因素。

设计/方法论/途径

对 60 至 90 岁老年人样本进行了在线调查（n  = 819）。进行结构方程建模来测试所提出的研究模型。

发现

结果显示，老年人的行为意图受到感知有用性和易用性的积极影响，而大流行期间对感染的恐惧与感知有用性显着相关。合身问题与虚拟试衣间技术的实用性没有显着相关。

独创性

这项研究通过添加感知有用性的前因来扩展 TAM，以解释老年人采用虚拟试衣技术。