The main objective of this research is to carry out a comprehensive analysis of how e-commerce affects the performance of small and medium-sized enterprises (SMEs) in Mexico. This study will pay special attention to the role of business digitalization and the optimization of operational processes in this context. Our research involved creating a partial least squares structural equation model (PLS-SEM) to examine our hypotheses. According to our research, incorporating e-commerce, digitalizing business processes, and improving operational efficiency significantly contribute to corporate performance. Our results show direct effects that, together with indirect effects of business digitalization and operational efficiency, enhance the positive influence of online commerce. This research fills a gap in the literature by investigating the relationship between e-commerce, business digitalization, operational efficiency, and business performance. It provides essential insights into the direct impact of e-commerce on corporate performance and the indirect impact through the mediation of business digitalization and operational efficiency. The results show significant implications for business managers, as the findings can help them to invest in technologies that foster e-commerce, which, by improving business digitalization and operational efficiency, will result in better corporate performance and the ability to adapt to today’s turbulent environment.

中文翻译：

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从电子商务实施看中小企业业务数字化进程：实证分析

本研究的主要目的是对电子商务如何影响墨西哥中小企业（SME）的绩效进行全面分析。本研究将特别关注业务数字化和运营流程优化在此背景下的作用。我们的研究涉及创建偏最小二乘结构方程模型 (PLS-SEM) 来检验我们的假设。根据我们的研究，整合电子商务、数字化业务流程和提高运营效率对企业绩效有显着贡献。我们的结果显示，直接影响以及业务数字化和运营效率的间接影响增强了在线商务的积极影响。这项研究通过调查电子商务、业务数字化、运营效率和业务绩效之间的关系，填补了文献的空白。它提供了关于电子商务对企业绩效的直接影响以及通过业务数字化和运营效率的中介产生的间接影响的重要见解。研究结果对企业管理者具有重大意义，因为研究结果可以帮助他们投资促进电子商务的技术，通过提高业务数字化和运营效率，将带来更好的企业绩效和适应当今动荡环境的能力。它提供了关于电子商务对企业绩效的直接影响以及通过业务数字化和运营效率的中介产生的间接影响的重要见解。研究结果对企业管理者具有重大意义，因为研究结果可以帮助他们投资促进电子商务的技术，通过提高业务数字化和运营效率，将带来更好的企业绩效和适应当今动荡环境的能力。它提供了关于电子商务对企业绩效的直接影响以及通过业务数字化和运营效率的中介产生的间接影响的重要见解。研究结果对企业管理者具有重大意义，因为研究结果可以帮助他们投资促进电子商务的技术，通过提高业务数字化和运营效率，将带来更好的企业绩效和适应当今动荡环境的能力。