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Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode
Journal of Advertising ( IF 6.528 ) Pub Date : 2023-10-24 , DOI: 10.1080/00913367.2023.2255251
Felix Septianto 1 , Frank Mathmann 2 , Linda D. Hollebeek 3, 4, 5, 6, 7 , E. Tory Higgins 8
Affiliation  

While prior research has gleaned important insight into consumers’ social media engagement, an important literature-based tension exists that warrants further attention. On the one hand, females ar...

中文翻译:

利用社交媒体广告促进女性消费者赋权和参与:监管模式的作用

虽然之前的研究已经收集了有关消费者社交媒体参与度的重要见解,但存在一种重要的基于文献的张力,值得进一步关注。一方面,女性...
更新日期:2023-10-24
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